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Dr Quoc An Nguyen
THE GAME CHANGER
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The Game Changer 
Dr. Quoc An Nguyen  / Bucharest, Romania / on 25-26 June.

Contact for sign up and group discounts: Catalina Visovan catalina@neoclinique.ro and +40755101001

A game changer = A person who is a visionary
A game changer changes the way that something is done, thought about or made.

Become a game changer for your dental practice. 

 

What you will learn:

• Your clinical DNA | set yourself in the market | Global positioning: What makes your clinic unique, use your powers to set yourself apart from the competition
• Branding: Understand branding. Develop a personal and clinical brand. Define your mission and convey your message.
• Service design: How to make the customer experience personal and authentic.
• Content Marketing: Learn about the mechanisms and stages of decision making, creating a unique experience. Consumer behaviour.
• Online marketing: How to use online marketing to your advantage, using social media to your gain. Understanding SEO and the value of online presence.  
• Transform information to inspiration : Get inspired and transmit this to your team effectively.
• Personal Development: Get back to the essence, who are you and what is your value to the world.

Language: English

This course is for dentists, dental assistants, dental managers, dental specialists, dental clinic owners, full dental teams, investors in future dentistry and students!

Dr. Quoc An Nguyen graduated in dentistry at the Rijks-Universiteit Groningen, The Netherlands, in 2011.
After working as a general practitioner, he opened his own clinic, Ardent Tandheelkunde and co-founded Ardent Academy, an educational platform that focuses on creating a movement in contemporary dentistry.
Known for creating The Game Changer concept, a series of seminars given by high inspiring entrepreneurs and managers, with the purpose of re-inventing and elevating the managerial vision in dentistry. He defines his goal as "to inspire, empower and activate colleagues to chase their dreams, how unconventional it may seem."
He is currently practicing in his clinic in The Netherlands and lectures internationally on brand identity, marketing and management in the dentistry domain. 

For further questions or assistance please contact us at catalina@neoclinique.ro or +4 0755101001, Catalina Visovan



Program Day 1: Jump in the fire 9-18

at the headquarters of Neoclinique PRO in Bucharest, 14 Theodor Sperantia Street, 4th floor, 3rd District

9:00-9:30 a.m. Breakfast, coffee
9:30-11:00 a.m. What are the differences between marketing, advertisement and branding?
• Branding; internal branding, external branding, personal branding
• Visual identity, corporate identity.
11:00-11:30 a.m. Coffee break
11:30-13:00 p.m.  How to apply marketing in the dentistry ethically.
• Visual communication (photo/video/graphic design)
• Trends in visual communication
13:00-14:00 p.m. Lunch break (at the head office)
14:00-15:30 p.m. Create meaningful content that connects with clients
• The power of Storytelling: how to maximise impact with your story.
• Overview of contemporary dental advertisement
15:30-16:00 p.m. Coffee break 
16:00-18:00 p.m. Psychological mechanism of decision making, consumer behaviour
• How to create a market for esthetic services
• Discover and define the DNA of you clinic/brand
Free Schedule
20:00-23:00 p.m. Dinning out (The address will be provided during the course) 

Services included:
Lunch Menu | Coffee Breaks | Dinner with the speaker and the organizers
 
This is an approximate schedule. We may adapt the hours and lecture during the course.

 

Program Day 2: There is no spoon 9-16:30

at the headquarters of Neoclinique PRO in Bucharest, 14 Theodor Sperantia Street, 4th floor, 3rd District

9:00-9:30 a.m. Breakfast, coffee
9:30-11:30 a.m. Find your inner voice by Frouke van Es

11:30-11:45 a.m. Coffee break

11:45 a.m. - 13:00 p.m. Identity and authenticity, the fundamentals of a successful business.
• Creative thinking, how to develop creative ideas to differentiate from the competition
• Marketing concepts; The Long Tail, The Tipping Point, Law of Diffusion of Innovation etc.

13:00-13:30 p.m. Lunch break (at the head office)

13:30-15:30 p.m. Analysis of famous case studies. 
• Online presence and marketing, why contemporary websites are outdated.
• How to understand and use social media to you advantage; what are the dangers?

• In-depth: internal branding, how to inspire your team, lead your team with your vision.

• Hands-on: what’s your mission statement?
15:30-15:40 p.m. Coffee break 
15:40-16:30 p.m. Learn from the greats: Steve Jobs, Richard Branson, Elon Musk.
Final pictures.

Services included:
Lunch Menu | Coffee Breaks

This is an approximate schedule. We may adapt the hours and lecture during the course. 

Contact person for sign up: Catalina Visovan catalina@neoclinique.ro and phone +4 0755101001


Watch the video presentation
Lecturers
Quoc An Nguyen 
Game Changer / Doctor